Undugu Fair Trade limited (Undugu) is a social enterprise that provides marketing support to disadvantaged producers and artisans facing market access challenges and who have the potential to positively change their lives through exploiting resources available within their environment. Undugu is a joint venture, formed in 2010, between the Undugu Society of Kenya and The Awendo Foundation that promotes economic self-reliance through building the capacities of communities to use their skills and resources to access market opportunities to sustain their livelihoods.

The proceeds from the business are ploughed back to expand market opportunities for existing and new producers as well as finance social programs that positively touch the lives of the less privileged in society. As a member of World Fair Trade Organization, Undugu employs the principles of fair trade and best management practices in forging business and social partnerships. Our management and operational structures are designed to adequately respond to the needs of small producers and to equally meet the expectations of large and small customers.


Mission Statement

Our mission is to provide marketing services to producers in Africa with market access challenges through sourcing for favourable market opportunities, building producer capacities and continuing product research and development based on fair trade practices.

Our Vision

To be fair trade partner of choice for African producers seeking commercially viable and sustainable market access opportunities.

Core Values

[list type=”circle”] [li]To serve our customers with dedication and passion[/li] [li]To uphold honesty and integrity[/li] [li]To integrate innovation and creativity in our service[/li] [li]To Undertake our mandate with utmost accountability and transparency[/li] [li]To guarantee high quality standards of products[/li] [li]To ensure equal opportunities without discrimination[/li] [li]To nurture teamwork[/li] [/list]

Our objectives

[list type=”circle”] [li]To provide reliable market outlets to producers in Africa who face market access challenges[/li] [li]To build capacities of African producers to effectively compete in the regional/international markets in collaboration with like minded partners.[/li] [li]To promote diversity in the current product offerings through continuous innovation, research and development.[/li] [li]To gather and package market information for dissemination to the producers.[/li] [li]To contribute to the welfare of those disadvantaged in society through sustainable business interventions.[/li] [/list]